The world`s recognized Logo of Aluminij is a triangle that is the sign of our core business, stylized in a form of the initial letter of the company.
With its continuous line, colour and softness it outlines a form of an ingot, gives the impression of stability and creates a rounded unity. The line does not close the triangle but opensit and sends the message of a constant technology development and dissemination of activities.
We are also particularly pride to highlight the unique logo of the Aluminij Gallery, which is artistically signed by the late Miroslav Šutej, one of the most prominent Croatian painters and printmakers who, among other things, created the Croatian coat of arms, flag and the paper Kuna banknotes.
While he was creating the Aluminij Gallery logo, by a simple merger of the elements (the existing trademark of Aluminij - equilateral triangle that, as the pyramid, symbolizes the stability and glory - and the initials of the Gallery in the Roman capital), he has achieved a clear impression of a smart and thoughtful logo. In his work he didnot use the fashionable design solutions, which only contributes to the longevity and timelessness of his idea.
By the way, integrity of all our symbols, features, logos and other visual and promotional materials is protected with the Book of graphic standards of Aluminij which prescribes the overall visual identity of our smelter, ranging from the basic logo and the Aluminij trademark, through business letters, letterheads, business cards and advertising materials, and marking of the company flag, vehicles, landmarks, buildings and so on.